DEALPATH
We worked with real-estate company Dealpath to create this series of short infographic videos as part of their linnked-in marketing campaign.
The focus in these videos were short and clean pieces of motion graphics that deliver the core messaging of the company while grabbing viewer attention.
For this project we started with storyboards that would also reflect a proposed ‘final style’ as to give the client a more clear visual reference for our plans for the videos, as well as giving us functional storyboards to work from.
This ended up being invaluable as it gave us a clear starting point and feedback from the client at an early stage which guaranteed a smoother delivery overall.
Pre-production
Animation test
As well as storyboards, we also created a separate ‘style test’ to conceptualize an alternative route for the videos where more 3D elements were incorporated, in the end this style was not used for the final videos however it was still a useful exercise both for us and the client.
